Speed Is Money
Studies consistently show that page speed directly impacts your bottom line. A 1-second delay in page load time can result in a 7% reduction in conversions. For a business generating $10,000/month online, that's $700 lost every month — $8,400 per year.
The Google Factor
Google uses Core Web Vitals as a ranking factor. Sites that load slowly rank lower, get less traffic, and lose business to faster competitors. The three key metrics are:
- LCP (Largest Contentful Paint) — How fast your main content loads. Target: under 2.5 seconds.
- FID (First Input Delay) — How quickly your site responds to user interaction. Target: under 100ms.
- CLS (Cumulative Layout Shift) — How stable your layout is as it loads. Target: under 0.1.
Why Most Sites Are Slow
Common culprits include:
- Unoptimized images (biggest offender)
- Too many plugins and scripts
- Cheap shared hosting
- Bloated CSS frameworks
- No caching strategy
How We Build Fast Sites
Every MyCsSite build is optimized for speed:
- Next.js with automatic image optimization (WebP/AVIF)
- Static generation — pages are pre-built, not generated on every request
- TailwindCSS — only the CSS you actually use ships to the browser
- Edge deployment — content served from the closest server to your visitor
- Zero bloat — no WordPress plugins, no jQuery, no unnecessary scripts
The result? Sites that consistently score 90+ on Google Lighthouse and load in under 2 seconds. Contact us to see what a fast site can do for your business.